The bands at least on the high school level around here fiured out the heat problem years ago and have had both summer and fall uniforms. Many of the bands take part in summer festivals and as a result have gone to cooler shorts and t-shirts with colorful school logos.
I do agree with the mental state of todays players as far as pushing as far as they can. I not sure we can really blame any one group but I do feel that players, coaches and owners need to now seriously address the problem. In the past they have made changes to equiptment design following serious injuries. Let us hope the same will follow in this case as well.