Every success in the current industry climate is something to celebrate. As for sales..thats the part we gotta work on... There has been a lot of discussion of that in RnR recently specifically from executives at A440 and Columbia.
My feeling from the perspective of a former retail and radio person who sold a lot of smooth jazz CDs by what were basically "guerella marketing" techniques..and current "new media" girl is that yes radio is important but the marketing mix is going to have to become more all encompassing to create sales.
Radio is going to continue to be musically conservative. By that I mean not playing new music during drive time (key listening periods), being gold and recurrent heavy with only one current song per hour and major stations waiting until a song is in the top 10 before they begin to play it. This makes it very hard to cultivate and develop familiarity even on the core artists. We all know who Paul, Peter, Boney, Bob James etc are but the general public sitting there with a radio in the background while they work do not. A little more focus on image building and backannouncing and they would. But focusing 100% of energy on making that happen at radio is futile..it's just not within the "flawless execution of formatics" (the motto of the company I work for) .
In the zen sense this is what has been placed in our bowl..we have to live with it and do the best we can to not let it stop the artists/music from reaching a wider audience.
Within the current corporate structure that won't change, there are people working in radio who are passionate about the music and try to convey that as much as possible but they have to work within the existing structure or they will be joining me "on the beach" which isn't a bad place once you get an idea of all the other things you can do to support the music..but it's still not the best of all worlds.
Obviously it would help sales if people would buy their own CD instead of permanantly borrowing mine

but thanks for the replacement PT!!! Hopefully the other CD is getting a lot of play in it's new home and that persons friends are enjoying it enough to buy their own copy!